Every online business loves organic traffic. And our SEO company in Gurgaon is there for you for this. This is why our marketing services are not limited to PPC, Social Media, or Online Reputation Management.
Solutions 1313 is the leading digital marketing company in Gurgaon, and every SEO expert working with us is equipped with good knowledge and willingness to work hard for our clients.
Search engines today are so smart and only rank a website on search terms that are relevant to the content on the website. If your website is about selling shoes, search engines won’t rank you for search terms like “Shoe Racks”. This means that whatever number of visitors visit your website through SERP are very much likely to become your customer.
But how will you rank your website for search terms that are relevant to your business in such a competitive environment?
One method is DIY, and the other method is hiring a Search Engine Optimization Specialist company.
If you want to do it on your own, you may need to spend years to learn and gain expert knowledge and experience. If you want to hire us for SEO services in Gurgaon, we’ll be more than happy to serve. And you will see positive results within months and in some cases within weeks.
What is SEO?
The full form of SEO is Search Engine Optimization. It means optimizing a webpage and making it eligible to be considered by Search Engines, if someone uses search terms or search keywords that are relevant to the content on the webpage or website.
Even if you hire any SEO company in Gurgaon, you should know some technical terminologies. Let’s understand some basic terms about SEO:
Keywords: Keyword or Key Phrase, also known as search term is something that you input in the search bar of a search engine. A key term can be anything like a text in any language, an image or even a voice command.
SERP: Search Engine Results Page is the page of search engine that appears after you input the search term in the search bar of search engine and wait for it to show results.
Organic Traffic: Organic traffic is the term used for visitors visiting a website without the help of any paid marketing method and also without using the direct URL of the website into the address bar of the browser.
Bounce Rate: It is the percentage of visitors leaving the website without making any interaction with the web page or website. High bounce rate means to Google that website visitors have no interest in your website.
CTR: Click Through Rate is the number of user clicking a link divided by number of user saw the link. In SEO, we generally use it when we talk about links of websites listed on the SERP.
Search Volume: The total number of people searching for a particular search keyword.
Keyword Research: It is the process of researching and shortlisting the keywords for any particular content based on customer expectations and the content on our website.
SEM: Search Engine Marketing is the process of using paid methods to get desirable engagements from Search Engine users.
Why Hire an SEO Company in Gurgaon
Hiring an SEO company in Gurgaon is going to be helpful. And considering Solutions 1313 for this is surely going to be a wise decision.
SEO is all about beating competitors and your competitors leading the industry on internet are already working with an SEO company or have an in-house SEO team. Hiring an in-house team requires a good knowledge of SEO and time to manage them. However, in case of hiring an SEO company, makes the game play easy to win.
Experience and Expertise: SEO may seem easy to learn, but in reality, it is too complex. On the other hand, specialized SEO agency is well equipped with past experience, knowledge of constant algorithm changes as well as insights of Dos and Don’ts.
Time and Resources: If you invest your time on SEO, you may not be able to focus properly on your clients/customers as well as business growth. Solutions 1313 as your SEO team provides regular updates and reporting about your SEO project.
Tough Competition: Your competitor ranking on top is already constantly working on it’s online presence. And so do the ones right below it. Solutions 1313 will create robust strategies to gradually increase your rankings on SERP.
IT Infrastructure: SEO process is not limited to SEO knowledge. It’s a team game. One needs website designers, website developers, graphic designers, data analysts and other specialized IT professionals. And we have specialized team for it.
Cost Efficient: Like discussed above, various IT professionals, IT infrastructure and other online expenses may make your SEO journey expensive if you do not hire an SEO company. However, most SEO companies already have these resources available.
Tools and Technology: We have experienced almost every SEO tool and have paid version of the best ones. Other then this, we have a dedicated team that constantly works on trying new and old tools in different ways.
Why Choose Us For SEO Services in Gurgaon
Result driven SEO services in Gurgaon
We’ve been providing SEO services for more than 8 years and our MD Amrinder Singh is the best SEO expert in India, working on SEO for more than 12 years. We have ranked more than 1000 keywords for our own websites and more than 100000 for our clients from different sectors.
Customized strategies for your business growth
Every business is unique. And so do the business growth journey. We at Solutions 1313 will understand your business, competitors and market thoroughly. And will share with you a tailored SEO solution with a strategic approach. Our strategy will surely be unique and result oriented.
White Hat SEO for long term success
The phrase “Early Success is a Scam” perfectly fits on SEO. If you want overnight results on competitive and sale-oriented keywords, we recommend SEM. In SEO we prefer using White Hat SEO techniques that are immune to Google penalties. This results in long lasting results.
Transparency
We are like your in-house team. We share regular reports about the progress and keep you updated with any upcoming online update that may affect your business positively or negatively. Call us anytime to ask anything.
We have best SEO experts in Gurgaon
Wondering what could be the hiring process of the Best SEO company in Gurgaon? Other then hiring highly skilled SEO professionals, we also train creative freshers through our digital marketing institute in Mohali.
We focus on conversions and not just rankings
While finalizing the keywords and while working on drawing traffic to the website, we don’t believe in numbers. However, we prioritize relevancy of the traffic. This in results give good conversions. This may sound difficult, but is wise.
Success stories from various niches
We have a huge list of clients who have grown their business through our SEO services.
Deep focus on UX with data driven approach
We make the best use of tools and software that help us collecting the data of users. We analyze their behavior on our website and work on improvement of user experience.
SEO Process Followed by The Best SEO Company in Gurgaon
SEO Process Followed by The Best SEO Company in GurgaonAt Solutions 1313, we follow simple process, but not in a simple way. In order to be the best SEO company in Gurgaon, we never let anything go unnoticed. Whether it is about our competitors, target audience or it is about our own online presence. Here are some steps that we follow. And moreover, every SEO expert should follow in order to have a smooth SEO journey:
Research
Without research SEO success is impossible. Let’s discuss some important components of research related to SEO projects.
Understand Business:
First and foremost step in the process of digital marketing is understanding the business model and expectations of the client. It includes and is not limited to:
- Understand Industry specifications in terms of products and services
- Ask questions to the client, since she/he is knowledgeable about her/his business.
- Know about the pain points
- Understand the customers’ needs and expectations
- And finally work on the scope of growth
Market Research:
Even if an SEO expert in Gurgaon has already worked for similar business, market research is of vital use. Market trends keep on changing and we need to thoroughly understand the market if we want our product or services to make an impact. This is how we can do it:
- Work on existing customer data or else collect relevant data
- Conduct online quizzes and surveys to understand the customers
- Analyze feedback and reviews received for the business. If the business is new, target similar businesses in the industry for the same
- Predictions can also be a good idea to start with
Competitor Research:
SEO also means beating the competitors. And it is not possible unless we know the strengths, weakness and loopholes of the competitors. And above all, choosing the competitors wisely. We check their website, their backlinks, online reputation, their estimated budget for marketing, and many other aspects. We find opportunities and make them work.
When it comes to competitor research, we request you to leave that on us and our methods.
Keyword Research:
We use both manual methods and tools for keyword research. The tools that we use are Ahrefs, Semrush, Moz, etc.
Brainstorming:
After all the research, we evaluate the data and finalize the most suitable strategy for the SEO campaign.
On Page SEO
On Page SEO means working on the website and making it eligible for search engine rankings. In this, we work on both front end and back end code of the website and optimize them to make the website easily crawlable by search engine bots. These bots crawl the code of the website and if eligible, index the website on SERP.
Some basic components of On Page SEO are:
- Title Tags
- Meta Tags
- Header Tags
- Alt Tags
- Canonical Tags
- Sitemap
- Robots txt files
- Keyword optimization
- Website speed optimization
- Mobile optimization
- Schema optimization
- Website architecture as well as internal linking
Off Page SEO
Like On Page SEO is working on the website. Similarly, Off Page SEO is working for SEO but not on our own website.
Some basic components of off page SEO are:
Link Building: It is the process of posting content on other websites and adding a link to it that points to our website.
Social Media Engagement: In this process, we make the use of social media to promote our content and bring relevant traffic to our website.
Brand Mentions: Search engine bots are responsible for crawling and gathering data from all over the internet. We ensure our brand name is properly visible to these bots and they start recognizing our brand.
Outreach Method: In this method we reach out to various industry experts for guest posting and other collaborative activities.
Manage reviews and online reputation management
And various other Off page activities like:
- Article submission
- Search engine submission
- Business listing
- Do follow and no follow backlinks building
- Directory submission and social bookmarking submission
- Backlinks building from social media websites
Technical SEO
Apart from on page and off page SEO, technical SEO is also an important part of SEO. In this part, we ensure that our website is easily crawlable by bots and there are no technical issues. These technical issues can be:
- Dealing with the crawl budget of various search engines
- Improving user experience
- Working on the duplicacy of the web pages and website content
- Core web vitals
- Working on Search engine penalties and broken links
- Website security
- Analyzing and working on user data
- And overall website health
Local SEO (if applicable)
Local SEO is important if you have a physical store or office and want your customers to visit. It is also applicable if you visit your customer at their locations.
Solutions 1313 is your Local SEO company in Gurgaon if you want to grow your customer base and business reputation.
- Local SEO makes your business visible on Google maps, Apple maps, etc.
- It helps you compete with bigger brands easily by taking advantage of your nearby availability
- It is cost effective and gives long term benefits
- Very much compatible to mobile users
- Reviews improve credibility for business
- Optimization for voice search for software like Siri, Alexa and Google assistant
We create, optimize and regularly work on your local SEO profile to ensure that your business ranks higher whenever a customer is looking for services or products that you offer.
Content Creation
“Content is the King” and will always be. We at Solutions 1313 have expert content creators who understand the algorithm very well and create content according to it. We also keep in mind the website visitors to increase engagement and conversion rate.
Basically, a good content is the one that is for users. And keyword optimization is done to make the content rank for relevant search queries. Our unique content with in depth information not only addresses pain points of the users but also guides them the steps for a beneficial outcome. We create website content, blogs, videos, images, infographics, guides and other required research articles that are valuable to users. Our content is easy to understand and is also optimized for voice search. And whenever required, we keep on updating the content.
Ongoing Optimization is a key to success for an SEO company in Gurgaon
Good ranking in SEO is one of our major targets. This leads to relevant traffic on the website. But what after that? This doesn’t guarantee conversions. Then what one can do for actual results?
The answer is ongoing optimization and A/B testing. And as a Top SEO company in Gurgaon, Solutions 1313 has exceptional A/B testing skills.
Firstly, we need to setup the advanced tools that very well collect the user data. This user data finally helps us in analyzing the user behavior.
We try to understand the expectations of the users by studying their engagement on the website. If there are any issues, we take no time to fix them.
Secondly, we measure the effects of changes we made on the website accordingly and see what are the benefits or losses due to it.
Thirdly, we work on our bounce rate, dwell time and abandoned cart rate and do everything required to improve it.
We create daily, weekly and monthly reports to calculate the progress. After analyzing the performance of the SEO strategy, we see what are the changes that we need to make and make analysis again. This is also called A/B testing.
And finally, if there is anything required to be updated in the business or the services the business is offering, we discuss it with the client or business owner. Afterall, customer expectations should be the priority of any business.
Importance of Local SEO for your Business
If your business is serving local customers then avoiding Local SEO is like leaving money on the table. Let’s understand how local SEO optimization can help your business.
Improve local visibility
Whenever a person tries to find any particular service or product online, search engines usually display local businesses on the SERP. If your business serves in that geographical area, then your business should be listed on the local listing section. Local SEO helps in proper listing of your business for those customers.
Increase website traffic and store visits
Once your business displays to local customers, and you have what they are looking for; either they will make a call or walk in to your physical store or office. Also, they may like to check your website to know more about your business before they travel to your physical location. As a result, your website traffic increases and you get a chance to let them know about your business.
Trust and credibility
Local listing has the option for customer to leave ratings and reviews. Ratings and reviews are a great way to understand the customer experience and work on our business accordingly. Additionally, if you have good ratings, it increases trust and credibility towards your business.
As your local SEO company in Gurgaon, Solutions 1313 will take all the required steps to understand your customer feedback and manage reviews and ratings accordingly.
Insights and Analytics
With the help of local listing profile, we get a chance to understand the user interactions on our profile and work on the profile accordingly. We get an option to collect user data and analyze what we can do to improve our business.
Free and easy to use
The amazing part of local SEO is, it doesn’t require a website and there is no fee to get listed. Isn’t it amazing!
Also, it’s interface is really easy to understand and manage the resources.
Easily showcase business information
We can showcase our products and services very easily through a local listing. We can list our products and services. Also, we can describe our working hours. And we can also add photos related to our business that gives good impression on the customers. Other than this, we can also connect our social media profiles and can highlight latest offers and product launch.
Solutions 1313 Has Expertise in Content Marketing
Content marketing is one of the most important parts of SEO. Moreover, it is a major ranking factor. And as your Search Engine Optimization company in Gurgaon, we ensure that we are best at it. Content creation is one part. We have highly creative and experienced content writers who know how to do their job well. However, making the best use of their content is the responsibility of the team of our SEO experts. Now let’s understand what are the constituents of Content Marketing.
Content Strategy
Understanding the business, customers and market is the first step. Secondly, we make a list of customer expectations, pain points and interest based on the demographics. Thirdly, we analyze the competitors and work on the content gap part. And finally, we evaluate what is likely to be the best for the customers and design an outline of the content calendar.
Content Creation
We love content creation. Since this is the best part of SEO and we know how to make the best out of it. A good content involves keeping in mind:
- User intent
- User problems
- User expectations
- SEO optimization
- Effective headlines
- Proper use of media
- Engaging CTAs
- And finally proofreading by expert
Content Optimization
- In order to make the content SEO friendly, we integrate proper keywords.
- Other than this, we match content with the Title and Description of the web page.
- We also take care of content architecture and URL optimization.
- Content readability is also an important aspect.
- Valuable content creates backlink opportunity.
- Relevant Schema markup is also necessary for us.
- And don’t forget the multimedia on the website.
Content Promotion
Create content that deserves to get promoted.
Then, there are several methods of promotion like:
- Social media
- Blogging websites
- Email marketing
- Influencer outreach
- Paid promotions
- And finally review the results and create content accordingly
Performance Tracking
Whenever Solutions 1313 promotes a piece of content, the team takes a closer look towards the readers’ behavior and then works on further optimization of it. KPIs and Tracking tools are just a part of it. We carefully keep a check on our traffic sources and work on improving the ROI by adjusting strategies based on the insights.
Content Maintenance
Content requires regular maintenance. Freshness of content is still a ranking factor and right information is the right of the audience.
FAQs
- If I wish to do SEO by myself, what are the best tools?
Of course, you need SEO tools if you wish to do SEO by yourself. Tools help you with SEO related tasks like keyword research, website audit, backlink analysis and rank tracking.
Choose the tools that suit your budget, are easy to use and offer features that help you achieve your goals. You can use Google tools like Google analytics, Google tag manager, Google keyword planner, etc. Or you can also use tools like Ahrefs, Semrush and many more that are competing with each other.
- How to decide with SEO company in Gurgaon is suitable for me?
Talk to an SEO company and see if they are able to understand your goals, have an approach that could meet your expectations, suit your budget and have a good client history (check their online reviews).
- How long does it take to get a good ranking on search engine like Google and Bing?
Most SEO professionals say 3-6 months. Well, this is a common answer. However, it totally depends on your revenue expectations, competition and the budget you are ready to put. Another thing that matters is SEO expertise; if you are working with Solutions 1313, you will definitely give 100 marks to it.
- Do I need a website for SEO?
Of course, you need a website for SEO. Afterall SEO means optimizing website for search engines. If you already have a website, that’s good. An SEO company or a web design company can optimize it. If you don’t have a website; sorry, but you may need one.
- How much budget is sufficient for SEO?
Budget is something very important when we are working with a service provider. The more you pay, the more resources will be aligned for your project. This is the harsh truth.
Moreover, Solutions 1313 recommends that initially put a small budget and later after you see progress, you can increase the budget accordingly.
- What is that you want from me for SEO project?
We would require the following:
- Knowledge about your business
- Details about your website
- Brief of any ongoing strategy details if you are working with another marketing agency in parallel
- Name of your competitors