In this most advanced era, Technology has changed the way of working as well as it has affected our lives in a positive way. Now we can do those things which were difficult to imagine in the past. Technology has brought new changes and the Internet is also a part of technology. The use of the internet is increasing day by day and it has brought many changes.
In this article, we will discuss digital marketing strategies you can attempt in 2020 and the most effective ways that help to increase your business performance this year. If you are still in a dilemma that what kind of plan should be adopted by you to give the necessary boost and How you can choose the right path, Then this article will help you, Digital Marketing professionals, and start-up companies to increase the growth in 2020.
Plans for Digital Marketing in 2020
As we know that there is less personal interaction between customers and businessmen. Therefore, it is very important to make great strategies for the customers so they engage more and also improve the user experience. It will make your strategy much more effective.
But In this process, you have to think out of the box, which means you have to give something extra to the customer. Let’s take an example if you just send a simple email to the customer that includes all information about your company and has everything but it still would be boring from the customer’s point of view. However, if you use some design and make the presentation of email elegant, then it would definitely create a positive impact on the mind of the customer.
Now you can decide by yourself that between both which will be going to be more effective and useful.
There are some practical points to improve the digital customer experience.
Divide your audience: –
It is a very important step to know about your customer. To understand this, you need to divide your customers as per their location, age, preference, occupation, and most importantly their interest. It will increase the experience of the user.
Examine the customer impression: –
There is no doubt that it is very important to know about the customer impression and what is the behavior of a particular touchpoint in the cycle.
Take Reviews from the customers: –
It is always considered a good idea to get reviews of the existing and potential customers.
Use only the latest technology: –
If you use AMP pages then it is sure that it will make your website more powerful and create the user experience. The full form of AMP is accelerated mobile pages and it helps to reduce the load time of the website so you will get mobile search priority.
Many digital marketers use video marketing more effectively which suits the approach of 2020. It is very easy to understand that video marketing is used to promote products or services. It has been proved that people are fond of video and they pay more attention to the video as compare to other modes and it also brings more traffic.
Features of good video are:-
- Use Human emotions to attract and engage your customers
- Proper research
- Try to use cross-platform strategy
Compatibility with SEO: –
It is the biggest myth that once your content ranks on the top SERP, then the job of SEO is done. But, wait; there are other SEO strategies that are still very significant because Google updates its algorithm multiple times in a year. So, there is no need to think that SEO dead.
However, In 2020, the main focus of digital marketing plan emphasis on semantic, voice searches and unlinked mentions.
To redefine keywords attribution: –
It includes many factors like
- Volume search
With the help of all three factors, you become able to choose whether to choose particular keywords or not. Nobody can ignore the importance of keywords. It is the best Digital Marketing plan for 2020 if you want to make your SEO much more effective.
Optimize the use of social media: –
We have discussed this point and we think you know the importance of social media. Nowadays, much social media marketing and optimizing options are available and you can choose them as per your need. Hence, we can say that for the growth of your business, you need to invest in social media channels. Even, you can use This platform for video streaming.
Work again on e-mail: –
There is no doubt that email has the highest ROI and to hit the goals this method needs to be updated. So, it is very important to refine your email list. You can pay more attention to active mail.
Pay attention to Conversion Rate Optimization (CRO): –
CRO pays attention to quality instead of quantity. It really helps to create sales that attract the right customers.
It also increases the conversion rate and reduces customer acquisition costs. It also helps to get an idea about what works or what does not work.
Get help form AI: –
As we all know that artificial intelligence has brought tremendous changes in the world of digital marketing. The best example is “voice search” which is introduced by Google. Artificial intelligence helps you in better and smart searches.
It builds automatic chatbots that give a real sense of human experience to the users. Even Content marketing is also going to get the benefit from this.